As harvest approached, we met with our olive and carob producers. These meetings are no formality for me; I have known these people's labour since childhood. Our fathers and grandfathers grew old under these trees.
Telling a producer to “produce more” is easy. Our concern is different: that they earn what their labour deserves. With the Tatlısu Produces brand we will turn our produce into value — and our producers will get their due.
As people spoke, I took notes. Irrigation, transport, marketing, prices — all in my notebook. None of it will stay on a shelf; every item will be reflected in our program. Our producers' voice is our roadmap.
